ammashop

The tagline for our AW 22-23 collection can be viewed as a neo-sophisticated stylistic approach. By hearing the word sophisticated,one's thought can be directed to a concept which is constituted by the elements of complexity,intricacy and the feeling that sophistication refers to the selected few. Nothing could be further from the truth as AMMA'S design philosophy is pared down,homgue and democratic. This we believe that it has been achieved not by addressing the selected few,but by subversing stereotypes of exclusivity and replace them with inclusivity by welcoming all voices. Therefore,here at AMMA'S we strive to broaden our horizons by populirizing the intellectual.